A listing agent represents you — the seller. Here's what that means, how it differs from buyer representation, and why working with a seller-only agent protects your proceeds.
In a real estate transaction, there are typically two agents: one representing the buyer and one representing the seller. The seller's agent is called the listing agent. Their legal and fiduciary duty is to you — the person selling the property. Every recommendation, every negotiation move, and every marketing decision is made to serve your interests.
A listing agent researches recent comparable sales, evaluates current competition, and helps you set a price that attracts serious buyers without leaving money on the table. Pricing is both art and data — get it wrong and you lose buyers or lose proceeds.
Before listing, a good agent walks the property and recommends prep work — cleaning, repairs, staging, curb appeal — that maximizes the home's presentation. Our team can handle this for you.
The listing agent creates and executes the marketing plan: professional photography, MLS listing, syndication to major portals, targeted outreach, and strategies designed to generate multiple interested buyers.
When offers arrive, the listing agent evaluates price, terms, financing strength, and contingencies — then negotiates on your behalf to protect your net proceeds and timeline.
From accepted offer to closing, the listing agent coordinates with the title company, buyer's lender, HOA, and any other parties. We track deadlines, manage inspections and repair requests, and keep the deal moving.
A buyer's agent represents the buyer and has a fiduciary duty to get the buyer the best deal possible — which may mean a lower price and more favorable terms for the buyer. A listing agent represents the seller and works to maximize the seller's net proceeds. Some agents work with both buyers and sellers. Ali Shahrokhi focuses exclusively on seller representation, which means there's no divided loyalty and no conflict of interest — every decision is made with your proceeds in mind.
Ali Shahrokhi
LPT REALTY — License # S.061445.LLC
8945 W. Russell Road STE 170, Las Vegas, NV, 89148
Phone: 702-849-2001 | Email: inquiry@ali-shahrokhi.com
Ready to talk? Request a seller strategy call or estimate your net proceeds first. You can also learn about the full selling process in Las Vegas or explore selling options in Henderson.
They are often the same person. "Listing agent" is the agent who lists your property. Once an offer is accepted, that agent is sometimes referred to as the "selling agent" because they helped produce the sale. In both cases, their duty is to you, the seller.
In some states, one agent can represent both parties (called dual agency), but this creates a conflict of interest. Ali Shahrokhi represents sellers only, so we never represent the buyer in your transaction.
Commissions are negotiable and typically paid from the sale proceeds at closing. The commission is often split between the listing agent and the buyer’s agent. We discuss the exact percentage during your strategy call.
Our focus is seller representation. If you are also buying, we can refer you to a trusted buyer’s agent while we handle your sale. This keeps representation clean and conflict-free.
Yes. Ali Shahrokhi is licensed through LPT REALTY, License # S.061445.LLC, and is fully insured with E&O insurance.
Get a clear estimate of your net proceeds, or request a free seller strategy call to discuss your situation.